Synopsis
Great ideas don't simply sell themselves. They have to be backed up by numbers--initial investment cost estimates, marketing numbers, production costs, projected revenues, etc. Without this information, nobody in their right mind will give the go-ahead--or fork over any funding.
BY THE NUMBERS is a step-by-step guide on how to research, select, and use numbers to sell a new idea or venture. It shows readers how to:
* Gather all the information, facts, and figures needed to win approval for their plan * Create a compelling business case tailored to best represent their idea * Make the numbers work for them, and more.
But that's not all. BY THE NUMBERS also advises readers on the "people" side of selling their idea--detailing how to build alliances with key players, build a broad base of support, design their presentation to appeal to a specific audience, and give a flawless performance that's guaranteed to make the sale.
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About the Author
Joseph McLeary (Palm Beach, FL) is the former chairman of the board and CEO of Midland Financial Group. Richard Haasnoot (Glendale, AZ) is a personal coach with 26 years of marketing experience as a senior executive. Joyce McLeary (Palm Beach, FL) is a consultant specializing in career assessment and planning. Susan Drake (Memphis, TN) is the founder of Spellbinders, Inc., and a communications professional.
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By the Numbers : Using Facts and Figures to Get Your Projects, Plans and Ideas Approved
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By the Numbers: Using Facts and Figures to Get Your Projects, Plans, and Ideas Approved
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By the Numbers
Published by
American Management Association, 2000
ISBN 10: 0814404995
ISBN 13: 9780814404997
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By the Numbers
Published by
American Management Association, 2000
ISBN 10: 0814404995
ISBN 13: 9780814404997
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By the Numbers
Published by
American Management Association, 2000
ISBN 10: 0814404995
ISBN 13: 9780814404997
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By the Numbers - Using Facts and Figures to Get Your Projects, Plans and Ideas Approved
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