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This is a guide on how to research, select and use numbers to sell a new product idea or a new venture. It also details how to build alliances with key players, build a broad base support, and design a presentation to appeal to a specific audience.
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Joseph McLeary (Palm Beach, FL) is the former chairman of the board and CEO of Midland Financial Group. Richard Haasnoot (Glendale, AZ) is a personal coach with 26 years of marketing experience as a senior executive. Joyce McLeary (Palm Beach, FL) is a consultant specializing in career assessment and planning. Susan Drake (Memphis, TN) is the founder of Spellbinders, Inc., and a communications professional.
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Book Description AMACOM, 2000. Condition: New. book. Seller Inventory # M0814404995
Book Description American Management Association. Condition: New. pp. 286. Seller Inventory # 4688504
Book Description AMACOM, 2000. Paperback. Condition: New. Seller Inventory # DADAX0814404995