Digital Rush: Nine Internet Start-Ups in the Race for Dot.Com Riches - Hardcover

Aspatore, Jonathan Reed; Abell, Alicia

Hardcover

ISBN 10: 0814405673 ISBN 13: 9780814405673

Publisher: Amacom Books, 2000

Synopsis

The only rule for Web success is that there are no rules. The dot- com entrepreneurs who make it big are the ones who forge their own paths and hammer out their own strategies. But where can a Web start-up or spinout go for reliable guidance, other than the school of virtual hard knocks?

DIGITAL RUSH explores the experiences and ideas behind some of the most fascinating and fast-growing Internet businesses of our time. Unlike other Web profile books, it digs deep by concentrating on a select group of cyber- entrepreneurs.

And they're hardly the usual dot-com suspects. Readers go behind the scenes with innovators such as: Startups.com, VarsityBooks.com, Enews.com, LivePrint.com, foofoo.com, RocketRadio, and others. The people who created, financed, and sweat blood over these sites talk about their dumbest mistakes, their smartest moves, how to cut through the clutter, and what they'd do differently if they were starting today.

This candid and business-savvy book delivers invaluable insights on how to: Start an Internet company * Take it to greater levels * Add an e-component to a brick-and-mortar business * Secure capital at every stage * Find talent * Attend to customer service * Generate new ideas * Forecast future Internet trends, and more.

About this title

About the Author

Jonathan R. Aspatore (Arlington, VA) is the founder of EPS Business Partners, which helps existing companies spin out new business ventures. He is the author of The New Electronic Traders and Fire Your Broker and Trade Online, as well as a monthly column for Guerrilla Marketing.

Reviews

Succeeding in today's 24/7 Internet world requires a variety of business skillsAand luck. If there's one common thread among the myriad entrepreneurs who have started Internet companies, say Aspatore and Abell, it's their relative youth and lack of traditional business experience. Today, it's not years on a job that will land an Internet pioneer financing and a board of directors but persistence, connections and, most of all, a sound business concept. To illustrate these principles, the authors have focused on nine Internet companies that have been launched over the past few years. SomeAlike Varsitybooks.com and BuyandHold.comAhave already received media attention, while the others, including Startups.com and LivePrint.com, are less well known. Aspatore, a business consultant and author of The New Electronic Traders, to which Abell was a main contributor, goes behind the glamorous veneer of the dot-com world and talks with the founders of each venture he profiles, who candidly describe their work routine and how they were able to get their companies off the ground. Accompanying the practical lessons learned by those on the firing line is specific advice for other would-be Internet entrepreneurs. Much of the counsel is familiarAmanage your time, seek customer feedback, hire the right people. Occasionally, though, there are more meaty comments such as "Take intellectual property protections seriously and get legal advice on this matterAfor yourself and any third-party suppliers." While the book is topical, the interviewees appear na?ve and awestruck, and only readers lacking extensive experience in Internet business will find this book useful. (Nov.)
Copyright 2000 Reed Business Information, Inc.

Edition details

• Publisher: Amacom Books
• Publication date: 2000
• Language: English
• ISBN 10: 0814405673
• ISBN 13: 9780814405673
• Binding: Hardcover
• Edition number: 1
• Number of pages: 290