Wireless, Inc. - Hardcover

Settles, Craig

Hardcover

ISBN 10: 0814407250 ISBN 13: 9780814407257

Publisher: Amacom Books, 2002

Synopsis

Companies of every size and type can do business more efficiently by integrating mobile communication technology into their existing strategies. Wireless, Inc. presents the methodology the author has used to help countless companies develop their wireless strategies and tactics.

The book combines the author's expertise with examples from almost 50 vendors and organizations who have assimilated wireless solutions into both daily operations and long-term objectives. Each chapter expands upon specific strategic and tactical components of the author's system, forming a complete picture of how organizations can:

* improve their communication with customers, prospects, resellers, and others with whom they do business * calculate the ROI for their wireless applications * integrate wireless tactics with business tactics such as branding campaigns, PR, research, and asset management.

Complete with a step-by-step guide to creating a business plan for mobile strategy, this book is an invaluable tool for using time, people, and financial resources to execute well-planned and profitable wireless initiatives.

About this title

About the Author

Craig Settles (Oakland, CA) has consulted for companies such as AT&T and Microsoft. He writes frequently on effective business use of Internet and wireless technology.

Edition details

• Publisher: Amacom Books
• Publication date: 2002
• Language: English
• ISBN 10: 0814407250
• ISBN 13: 9780814407257
• Binding: Hardcover
• Edition number: 1
• Number of pages: 382