Generating Buy-In: Mastering the Language of Leadership - Softcover

Walton, Mark S.

Softcover

ISBN 10: 0814409059 ISBN 13: 9780814409053

Publisher: AMACOM, 2006

Synopsis

In the workplace, marketplace and public arena, the ability to influence people's thoughts and feelings - to generate their buy-in - has become the #1 leadership skill.  

Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury PhD, coauthor of the international best-seller "Getting to Yes," Generating Buy-In imparts a simple and actionable approach to even the most complex leadership, management, sales or marketing challenges. 

It will empower you to:

* Design a strategic story that projects a positive future to your audience
* Speak the language of buy-in with images that mold people's thoughts and emotions
* Put this language to work, whether your goal is to inspire an audience, lead a team, raise sales or win an election. 

In this short, potent book, author Mark S. Walton, a Fortune 100 leadership consultant and former CNN Chief White House Correspondent, will show you how to design and implement the communication methodology used by leaders such as General Electric's Jack Welch, Intel's Andy Grove, President Ronald Reagan and even Winston Churchill. Spend a few hours with this book.  It will pay benefits for the rest of your career and lifetime.

Selected as one of the year's top 30 business books by Soundview Executive Summaries, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!

About this title

Book Description

"The power not just to persuade, but to inspire.

"Anyone interested in influencing fellow human beings can benefit from this book’s wise and practical advice. It’s a keeper!" --William Ury, Harvard Law School, Coauthor of the best-selling Getting to Yes

The ability to influence people’s thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people’s emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment.

Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to:

* Crafting a strategic story that projects a positive future to your audience

* Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners

* Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election.

""This book unlocks secrets top leaders have applied through the ages. Instinctively you know that Mark Walton has hit the bulls-eye, because it feels right in your heart and your gut. Wonderfully simple and effective!"" -- Ron Kirkpatrick, National Manager, Toyota Motor Sales, USA

Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today’s fiercely competitive world!"

From the Author

The strongest leaders are those who create a positive vision of the future. The approach is as old as Moses' vow to bring believers "out of the affliction ... unto a land flowing with milk and honey," and as contemporary as the U.S. Navy's recruitment promise that "it's not just a job, it's an adventure."

In short, great leaders know how to paint a "big picture" that generates action by tapping into people's emotions and captivating their thoughts. They know how to develop a story line that fulfills their target audience's agenda and makes them say, "Yes, you understand me, I'm on board!" Finally, they know how to ask for a commitment and inspire their listeners to take steps toward the goal.

Generating Buy-In will help you master the powerful language that breeds such commitment. This book will show you how to develop the communication skills that will inspire your audience and guarantee their buy-in.

Edition details

• Publisher: AMACOM
• Publication date: 2006
• Language: English
• ISBN 10: 0814409059
• ISBN 13: 9780814409053
• Binding: Paperback
• Edition number: 1
• Number of pages: 128