How to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities On The Web's #1 Business Networking Site - Softcover

Butow, Eric; Taylor, Kathy

Softcover

ISBN 10: 081441074X ISBN 13: 9780814410745

Publisher: Amacom Books, 2008

Synopsis

Forget business cards and power lunches- networking has changed forever. Discover how to make the most of the hottest professional website. It is now estimated that 19 million business professionals log onto this site every day to look for job opportunities, search for potential clients, get recommendations from colleagues, and reconnect with former coworkers. "How to Succeed in Business Using LinkedIn" takes users through every aspect of the site, from getting registered and building their network to posing questions and creating groups.

About this title

About the Author

Eric Butow (Roseville, CA) is the CEO of Butow Communications Group, a technical writing and Web design firm, and is the author of Amp Your MySpace Page.

Kathleen Taylor (San Francisco, CA) is cofounder of TalentPlanet, an executive talent firm.

Reviews

The Web 2.0 innovation LinkedIn (www.lindedin.com) has gained huge popularity as a professional networking tool and is often considered the key to success for businesspeople and job seekers today. In fact, all Fortune 500 companies are already part of this service. Butow (CEO, Butow Communications Group) and Taylor (cofounder, TalentPlanet) show how to use LinkedIn strategically to communicate and to gain competitive advantage. The 12 chapters supply detailed and practical instructions for functions such as registration, profile creation, and the management of contacts, leads, and recommendations. In addition, members are offered guidance about proper business etiquette and for using LinkedIn to its full potential, especially with regard to recruitment, job seeking, and business intelligence. Unfortunately, the many screenshots contained in the text are too small and, therefore, virtually unreadable. Nevertheless, this informative text is well written; because of its value to business and human resources professionals and to individuals developing their careers, it is recommended for all academic and public collections.—Caroline Geck, MLS, MBA, Somerset, NJ
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Edition details

• Publisher: Amacom Books
• Publication date: 2008
• Language: English
• ISBN 10: 081441074X
• ISBN 13: 9780814410745
• Binding: Paperback
• Number of pages: 248