e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online - Hardcover

Fox, Scott

Hardcover

ISBN 10: 0814414621 ISBN 13: 9780814414620

Publisher: AMACOM, 2009

Synopsis

BONUS:  Now get free Membership in the ClickMillionaires.com Internet Lifestyle Entrepreneur Coaching Forum with purchase!  The social media marketing revolution is here.  Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title features inspiring and instructive success stories, as well as easy-to-implement, step-by-step methods for success with Facebook, Twitter, podcasting, YouTube, blogs, and more. Packed with simple money-making secrets for Web 2.0, this book provides powerful social media marketing strategies to help you profit from the next generation of business.

About this title

Book Description

Whether you’re running an online business or looking to expand the web presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to attract more customers and make the kind of money you deserve. Following on the success of Internet Riches, top e-business entrepreneur and coach Scott Fox shares the powerful but simple marketing strategies that will propel your business to a whole new level of success. Combining inspiring stories with step-by-step instruction, e-Riches 2.0 reveals how to:

· build a fan base around yourself, your product, and your business

· build your email list

· use the latest e-market­ing tools, including blogs, online video, email newsletters, search engine marketing, podcasting, keyword ads, auto­responders, affiliate programs, RSS feeds, Twitter, social bookmarking, and social networks like Facebook, LinkedIn, and MySpace

· energize your online copywriting skills

· pitch a news story...then be ready to convert visitors once it brings them to your site

Packed with inspiring stories, insider secrets, and cutting-edge tools, this practical, money-making guide is your ticket to online success.

Buy the book and get a free membership in Scott Fox’s Internet business coaching and training Forum at ClickMillionaires.com. Ask questions, develop your business ideas and online marketing strategies, meet fellow entrepreneurs, and get personalized help from Scott Fox and his team—all free with purchase.

From the Inside Flap

In good economies and bad, someone’s still making lots of money. More money than you’re making. And there’s a very good chance that the success involves savvy use of the emerging Social Web. Today, your customers are online, even if your business has nothing to do with the Net, computers, or technology. To keep up with your competition, you need to promote what you sell by using the latest online marketing techniques to interact with your customers.

But take heart. You can distinguish yourself and your product from the other players crowding your marketplace . . . if you know how to stay ahead of the curve. Start by reading e-Riches 2.0 to learn the inspiring, true stories of dozens of people and companies making it big online today.

e-Riches 2.0 picks up where the first generation of Internet marketing methods left off. The Net is not new anymore, and those who seek to profit online today will only do so with mod­ern marketing techniques that attract attention and offer value to customers.

Author and Internet success coach Scott Fox has helped many people maximize profits with his strategies—some timeless, some revolutionary, all incredibly powerful—and now, with e-Riches 2.0, you can do it yourself! You'll find out how to:

● Put free social networking sites like LinkedIn, Facebook, Twitter, Digg, and MySpace to work for your business

● Leverage online "viral marketing" to spread your brand, build your own customer com­munities online,and manage your "reputation cloud"

● Inexpensively use blogs, RSS feeds, e-mail “noozles,” and autoresponders to spread your product presence worldwide

● Take advantage of online video, Internet radio, free webinars, and podcasts to attract new customers

● Attract free press coverage with easy-to-use, new online leads services

● Maximize the power of freemium promotions, search engine marketing, pay-per-click keyword ads, affiliate programs, article syndication, and much more

And most valuable, you’ll get the new Web 2.0 perspective and insight that success online today demands, including killer tools for creating the kind of brand loyalty and customer engagement that builds an active “fan base” around your business.

Fortunes are still being made online—right now. e-Riches 2.0 is packed with real stories of businesses and entrepreneurs who succeeded by leveraging the very techniques in this book—the proven approaches that Scott Fox and his top clients use successfully every day, and that you can use to attract thousands of customers online today!

Scott Fox is the #1 e-business advisor and Internet success coach in Hollywood. His clients have included broad­casting celebrities Bill O’Reilly, Larry King, and Glenn Beck, major corporations like Live Nation, and dozens of entrepreneurs, startups, and companies world­wide. He is the author of the best-selling book Internet Riches and the popular E-Commerce Success blog, radio show, and podcast at www.ScottFox.com. He is a popular speaker at top universities, including UCLA, NYU, and USC, as well as at industry events such as Digital Hollywood, Venture Net, Moneyfest, and Internet World. His online success strategies have been covered in the press, including the Boston Globe, Wall Street Journal, Orange County Register, Toronto’s Globe & Mail, Smart Money and SUCCESS magazines, and on countless radio programs. Mr. Fox is a graduate of the University of Michigan and Stanford Law School. He lives in Los Angeles. His website is www.ScottFox.com.

About this edition

• Publisher: AMACOM
• Publication date: 2009
• ISBN 10: 0814414621
• ISBN 13: 9780814414620
• Binding: Hardcover
• Edition number: 1
• Number of pages: 336