The Giants of Sales: What Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard Can Teach You About Real Sales Success - Softcover

Sant, Tom

Softcover

ISBN 10: 0814415989 ISBN 13: 9780814415986

Publisher: AMACOM, 2006

Synopsis

Sales theories come and sales theories go, but nothing beats learning from the original masters. The Giants of Sales introduces readers to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century. The book reveals how: * In his quest to sell a brand new product known as the cash register, John Henry Patterson came up with a repeatable sales process tailor-made for his own sales force * Dale Carnegie taught people how to win friends and influence customers with powerful methods that still work * Joe Girard, listed by Guinness as the world’s greatest salesman, didn’t just sell cars, he sold relationships...and developed a successful referral business * Elmer Wheeler discovered fundamental truths about persuasion by testing thousands of sales pitches on millions of people, and achieved great success in the middle of the Great Depression Part history and part how-to, The Giants of Sales gives readers practical, real-world techniques based on the time-tested wisdom of true sales masters.

About this title

About the Author:

TOM SANT is a renowned proposal consultant, whose clients range from small entrepreneurial operations to Global 500 companies, including General Electric, Microsoft, Lucent, and Accenture. He is the creator of the world's most widely used proposal automation systems, ProposalMaster and RFPMaster.

Review:

"Whether looking to improve numbers or try something new as a salesperson, this book is a good place to start.”

-Network Journal

About this edition

• Publisher: AMACOM
• Publication date: 2006
• ISBN 10: 0814415989
• ISBN 13: 9780814415986
• Binding: Paperback
• Edition number: 1
• Number of pages: 224