Leading the Learning Revolution: The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market - Hardcover

Cobb, Jeff

Hardcover

ISBN 10: 0814432255 ISBN 13: 9780814432259

Publisher: AMACOM, 2013

Synopsis

Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can't keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.

Leading the Learning Revolutionis the first book to explain in detail how to build a thriving, long-term business selling online courses and other educational products and experiences. Filled with insights from the author's vast experience, field-tested strategies, interviews, and anecdotes, the book explains how to: use technology to create high-impact learning opportunities; develop content that is faster and better than the competition's; convert prospects to customers by building connection; and, focus on the bottom-line results of lifelong learning.

Companies and organizations already in the education business will learn how to up their game dramatically and lead their markets. Individual speakers, trainers, entrepreneurs, and other subject matter experts will find in Leading the Learning Revolution a complete guide to starting an online education business that puts them in the forefront of their field.

About this title

About the Author

JEFF COBB is the founder of Tagoras, a research and consulting firm focused on the market for continuing education, professional development, and lifelong learning. Over the course of nearly two decades, he has help a long list of organizations dramatically improve the reach, revenue, and impact of their education businesses.

From the Back Cover

Lifelong learning has grown into a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can't keep pace with the need for instant access to materials and flexible delivery methods as well as demands for community and connection.

Leading the Learning Revolution is the first book to explain how to tap into this lucrative market, which rewards the most forward-thinking training firms, professional associations, continuing education programs, entrepreneurial speakers, consultants, and others. Filled with insights from the author's vast experience, field-tested strategies, interviews, and anecdotes, the book explains how to:

- Use technology to create high-impact learning opportunities

- Develop content that is faster and better than the competition's

- Convert prospects to customers by building connection

- Focus on the bottom-line results of lifelong learning

Successful people and organizations never stop learning, and the people and organizations that lead that learning will never stop growing!

From the Inside Flap

With more than half of working adults taking webinars, webcasts, in-house training, continuing education classes, and more, the lifelong education market has exploded--and competition among learning providers is fierce. Small entrepreneurial companies are grabbing huge chunks of this multibillion-dollar business away from traditional players such as trade associations, training firms, and departments of continuing education.

Leading the Learning Revolution shows you how to get in the game by building a successful life-long education business--or how to stay in the game crowded with agile newcomers. Written by a respected consultant, entrepreneur, speaker, and author on the topic of lifelong learning, the book explains essential principles and approaches as well as practical strategies needed to bring them to life, including:

- The critical role that lifelong learning plays in a flat, global economy

- New business models for the evolving learning landscape, including the P2 Community Model and the Virtual Conference Model

- The "value continuum" concept of providing a range of options, at varying price points and value levels

- Seven rules for creating high-quality experiences and rising far above the "junk" learning that floods the market

- Hands-on tools for managing a "home base" learning site, creating digital video and audio, leveraging webinars, and using learning management systems

- Research and writing techniques that help you create an ongoing body of compell-ing, original content

- How free content, email, search terms, social media, and effective landing pages can convert prospects into customers

- Why a "beta mentality" works well for educational entrepreneurs, whereas a technology-over-value approach can spell trouble

The web is littered with content from innumerable competitors, but few have the solid foundation required for building a sustainable business. Leading the Learning Revolution helps you weave together nimble technology, educational best practices, subject matter expertise, and a consistent focus on value to create unique, irreplaceable learning experiences that build strong con-------nections with users--for a lifetime.

Jeff Cobb has nearly two decades of experience in the world of learning technology and innovation. He is the founder of Tagoras, a research and consulting firm focused on continuing education, and was co-founder and CEO of the e-learning organization Isoph, senior vice president of Quisic, and vice president of LearnSomething. He currently serves on the advisory board of Future Learning and is a frequent speaker and vocal advocate of lifelong learning. His books include 10 Ways to Be a Better Learner and Shift Ed. He lives in Carrboro, North Carolina, and can be reached at www.jeffthomascobb.com.

Edition details

• Publisher: AMACOM
• Publication date: 2013
• Language: English
• ISBN 10: 0814432255
• ISBN 13: 9780814432259
• Binding: Hardcover
• Edition number: 1
• Number of pages: 240