Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media - Softcover

Goldman, Jeremy

Softcover

ISBN 10: 0814432557 ISBN 13: 9780814432556

Publisher: AMACOM, 2012

Synopsis

In the increasingly vital world of social media marketing, if you don’t have a strong digital presence, it’s like you’re not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business’s brand. You’ll gain answers to the questions every marketer is asking, like How much is a Facebook “like” worth? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock? And which automation tools, promotional ads, scheduling platforms, and social media channels offer the greatest return on investment? For more than a decade, author Jeremy Goldman has helped companies inject “social” into their marketing processes. He explains the ins and outs of platforms such as Facebook, Twitter, LinkedIn, Google+, Foursquare, Instagram, and Pinterest and teaches readers how to formulate a social strategy, pinpoint and cater to the right audience, give their brand a unique online voice, create relevant and engaging content, identify and reward influencers, build strong bonds with bloggers, become truly customer-centric, respond to negative feedback, use targeting to engage more effectively, turn employees into social marketers, and engage with ROI in mind.The digital landscape offers unprecedented opportunities to spread the word about products and services. While other businesses struggle to transition from traditional marketing to online engagement, you’ll be enacting a social media strategy that magnifies customer loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social will teach you how to leverage our brave new social frontier.

About this title

Book Description

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock?

For more than a decade, author Jeremy Goldman has helped companies inject “social” into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others—and shows readers how to:

· Formulate a social strategy

· Pinpoint their audience and where they “live” online

· Give their brand a unique voice and personality

· Get good at listening

· Create relevant, engaging content

· Identify and reward influencers

· Build strong bonds with bloggers

· Become truly customer-centric

· Avoid pitfalls when possible—and respond to negative feedback when a misstep is made

· Cultivate brand spokespeople

· Use targeting to engage more effectively

· Turn employees into social marketers

· Engage with ROI in mind

The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.

From the Back Cover

Just a few years ago, building real relationships with your customers online was a competitive advantage; now it’s a basic requirement for doing business. Jeremy Goldman has been in the trenches helping companies incorporate “social” into their digital processes for over a decade—and in Going Social he gives you all the practical guidance you need to transition from traditional marketing to powerful online engagement.

Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social reveals how to use platforms such as Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+, and Foursquare to breathe new life into your brand, spread the word about your products, get valuable feedback, and grow customer loyalty. It shows you how to:

· Pinpoint where your audience “lives” online

· Create relevant, engaging content

· Give your brand a unique voice and personality

· Build strong bonds with bloggers

· Cultivate brand spokespeople

· Identify and reward influencers

· Use targeting to engage more effectively

· Get good at listening

· Choose and use the best dashboards for monitoring multiple social channels simultaneously

· Avoid pitfalls when possible—and respond to negative feedback when a misstep is made

Regardless of the type or size of your business, to stay competitive you’ll need a robust online presence. With this insightful and easy-to-understand book, you’ll learn how to inject “social” into your processes, connect with your cus­tomers, and position your brand as a winner in the digital landscape.

JEREMY GOLDMAN, a recognized expert in social marketing and communications, has managed e-commerce and social media for major brands, including Kiehl’s, TEMPTU, and Jurlique, and has consulted with numerous others. He is currently AVP of Interactive & Social Media for iluminage inc., a Unilever subsidiary he helped found. He lives in New York City, and tweets incessantly as @jeremarketer.

Edition details

• Publisher: AMACOM
• Publication date: 2012
• ISBN 10: 0814432557
• ISBN 13: 9780814432556
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 288