Business Strategy (The Brian Tracy Success Library) - Hardcover

Tracy, Brian

Hardcover

ISBN 10: 0814436277 ISBN 13: 9780814436271

Publisher: AMACOM, 2015

Synopsis

How will you determine if your company has succeeded if you can’t base its performance on a well-defined business strategy? A strategic plan, established at your venture’s birth, helps crystalize the future of the organization--mapping a clear path from where the company stands today to where you wish it to be.Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company’s success. Readers of Business Strategy will discover how to:· Ask the five key questions vital to any strategic plan· Determine a corporate mission that lifts and inspires people· Define themselves in relation to their competition· Anticipate crises· Reposition their business with new products, services, and technology· And moreIncorporating wide-ranging examples--from Alexander the Great to IBM to General Electric--this concise, practical guide gives readers proven ideas for increasing their company’s bottom line and maximizing their strengths and opportunities. The path to success starts at the beginning!

About this title

Book Description

Setting business strategy enables you to develop absolute clarity, establish priorities, organize resources and get better results than ever before. A strategic plan helps crystalize the future of an organization—mapping a clear path from where the company stands today to where you wish it to be.

It may sound complicated, but Brian Tracy knows how to make it simple. Throughout his career, he has shown countless leaders and organizations how to achieve stunning success. In this concise and practical book, he shares the most important lessons for strategic planning. Readers will discover how to:

· Ask the five key questions vital to any strategic plan

· Determine a corporate mission that lifts and inspires people

· Gain valuable insight with market share/market growth and strategy/operations matrices

· Define themselves in relation to their competition - Utilize the concept of “driving force”

· Anticipate crises

· Reposition their business with new products, services, and technologies

· Measure success via clear financial objectives

· And more

Incorporating examples ranging from Alexander the Great to IBM and General Electric, Tracy gives readers proven ideas for increasing their company's ROI and maximizing their strengths and opportunities. Powerful and portable, Business Strategy will help readers take control of their company's destiny.

From the Back Cover

Setting business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. It may sound complicated, but Brian Tracy knows how to make it simple. In this practical book he shares the most important lessons for strategic planning. You’ll discover how to:

Ask the five key questions vital to any strategic plan · Determine a corporate mission that lifts and inspires people · Gain valuable insight with market share/market growth and strategy/operations matrices · Define yourself in relation to the competition · Reposition your business with new products, services, and technologies · Measure success via clear financial objectives · And more.

Using examples ranging from Alexander the Great to IBM and General Electric, Tracy gives you proven ideas for maximizing opportunities and increasing ROI. Powerful and portable, Business Strategy will help you take firm control of your company’s destiny.

Edition details

• Publisher: AMACOM
• Publication date: 2015
• ISBN 10: 0814436277
• ISBN 13: 9780814436271
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 112