The Seeds of Innovation: Cultivating the Synergy That Fosters New Ideas - Hardcover

Dundon, Elaine

3.53

19 ratings by Goodreads

9780814439470: The Seeds of Innovation: Cultivating the Synergy That Fosters New Ideas

Hardcover

ISBN 10: 0814439470 ISBN 13: 9780814439470

Publisher: AMACOM, 2002

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Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Here, innovation thought leader Elaine Dundon offers a "how-to" prescription for building creative and strategic innovation skills at all levels of an organization (rather than focusing on decision-making levels only) -- and explains how to produce measurable results that translate directly to the bottom line. Using field-tested concepts and practical examples, and featuring easy-to-apply processes and concrete thinking tools, this straight-talking book provides a broadly applicable guide to innovation -- one that’s not limited to a specific industry sector. Today’s most comprehensive, one-stop innovation resource, it describes: * The three necessary components of innovation -- creative, strategic, and transformational thinking * Methods for applying innovative thought to existing products, processes, and business models * 90 great innovations and 90 trends to consider

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From the Author:

When I wrote The Seeds of Innovation, I wanted to write a practical book that would be different than most of the academic, theoretical books written on the subjects of Innovation and Innovation Management. I trust that you will find The Seeds of Innovation to be a thought-provoking, easy to understand, how-to book for stimulating innovative thinking at the individual level, as well as, if you are a manager or leader, at the team and organizational levels. Keep innovating!

From the Inside Flap:

"Written in an accessible style, this insightful and inspiring book offers tools, resources, case studies and concepts that will guide the reader....Elaine Dundon shows us how. This is a transformational book." --G. Christopher, John F. Kennedy School of Government, Harvard University

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