Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup - Hardcover

Robinett, Judy

Hardcover

ISBN 10: 0814439837 ISBN 13: 9780814439838

Publisher: AMACOM, 2019

Synopsis

Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate funding and lays out a strategic pathway for any entrepreneur to secure funding fast.

Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales.

Most business owners believe that their only feasible funding options are (1) savings or personal credit, (2) friends and family or (3) bank loans. They may have heard about venture capitalists or angel investors, but they don’t have enough information about what these investors do, what they can provide for a business, and on what terms. What’s worse, entrepreneurs often don’t know how to access the people who are looking to put their money into young companies with potential.

Finally, business owners don’t have enough expertise to navigate the treacherous waters of outside funding. Many small companies don’t believe they are the type of company that gets funded. Even when business owners are brave enough to look for the right outside investors, they don’t know how to create the compelling pitches or how to structure the deals that will get them the funding to expand and grow.

Crack the Funding Code will show readers how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. It will give readers the broader perspective—how funding works, how investors think, and what they need to hear to put their money where your mouth is. Every entrepreneur who reads this book will get easy-to-follow deal checklists, a roadmap of where and how to locate the best funding resources and top business mentors for their particular industry and/or geographical location, and a step-by-step process to create pitches that make their idea or business irresistible.

About this title

About the Author

Judy Robinett is a business thought leader who has been profiled in Fast Company, Forbes, Venture Beat, Huffington Post, and Bloomberg Businessweek. For more than 30 years, she has helped entrepreneurs find needed capital by connecting them with venture capitalists, angel investors, and other sources of funding.

Review

"Judy Robinett is the real deal, a no-nonsense kind of person who is offering you access to 'insider' secrets to raising capital... Crack the Funding Code is filled with wisdom drawn from both sides of the table. It will show you how to create the right pitch, get to the right people, and package your offer the right way, so you can land your own million-dollar deal--no matter which 'Sharks' you are pitching." --Kevin Harrington, "As Seen on TV" Pioneer, Investor, Original "Shark" on Shark Tank 
"Robinett's experience as an angel investor indicates that too many entrepreneurs reach the cash-becomes-critical stage before seeking outside investors. The savvy entrepreneur knows that bringing in outside investors before money becomes an issue has [many] benefits.  The Bottom Line: Use Robinett's been-there-funded-that advice to refine your business plan, select the type of funding source, develop your tailored pitches, make your presentations and negotiate a 'smart money' deal." -- Jim Pawlek,  Biz Books [Abridged Review]
Praise for How to Be a Power Connector, also by Judy Robinett

"Judy Robinett is amazing...I wish I'd had [her] book at the beginning of my career!" -- Mark Burnett, Executive Producer of Shark Tank, The Apprentice and Survivor

"Unlike many books in this genre, this one is written by a woman who has lived it.. . . Judy Robinett offers guidance on how to form authentic relationships that bring mutual benefits." -- Adam Grant, Wharton professor and New York Times bestselling author of Give and Take

"How to Be a Power Connector is like an MBA in networking: an advanced course in finding and developing quality relationships with the people who can make the biggest difference in your professional success." -- Ivan Misner, founder and chairman of BNI

"Talk about power! Follow Judy Robinett's logical, straightforward, and helpfully detailed advice, and you can be a 'Power Connector' yourself! Great ideas, well presented, with no 'wasted space' in her argument!" -- Don Peppers, coauthor of Extreme Trust: Honesty as a Competitive Advantage

"Absolutely brilliant. A step-by-step guide to building a network that will be both invaluable to you and just as valuable to those whose lives you will now have the opportunity to touch. I can't imagine a more powerful book for one who truly desires to be a Power Connector." -- Bob Burg, coauthor of The Go-Giver and author of Adversaries into Allies

"In the C-Suite or in your personal life everything comes down to the quality of your relationships. Judy's book helps you attract and maintain the relationships that will get you what you want most. Be a super connector now!" -- Jeffrey Hayzlett, TV host and bestselling author of Running the Gauntlet

Edition details

• Publisher: AMACOM
• Publication date: 2019
• ISBN 10: 0814439837
• ISBN 13: 9780814439838
• Binding: Hardcover
• Language: English
• Number of pages: 272