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Hanan, Mack; Karp, Peter Competing on Value ISBN 13: 9780814450369

Competing on Value - Hardcover

Hanan, Mack; Karp, Peter

 
9780814450369: Competing on Value
Hardcover
ISBN 10: 0814450369 ISBN 13: 9780814450369
Publisher: Amacom Books, 1991
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Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation

"synopsis" may belong to another edition of this title.

  • PublisherAmacom Books
  • Publication date1991
  • ISBN 10 0814450369
  • ISBN 13 9780814450369
  • BindingHardcover
  • Number of pages150
  • Rating

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Hanan, Mack; Karp, Peter
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Competing on Value Hanan, Mack and Karp, Peter
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