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Synopsis
Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effective advertising and promotional copy.
The rules he presents in On the Art of Writing Copy are so logical, so clear, and so easy to follow you'll wonder why no one has compiled them before. Starting with The Four Great Laws (the key to copywriter survival during this "Age of Skepticism"), the author then presents The Umbrella Rule (the three ingredients that guarantee copy success). He goes on to explain and demonstrate dozens and dozens of specific rules anyone can follow to improve copy professionalism.
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About the Author
Herschell Gordon Lewis (Plantation, FL) is chairman of Communicomp, a direct marketing agency. He is also president of Lewis Enterprises, writing copy for and consulting with clients throughout the world. He is one of the best-known copywriters and consultants in the U.S. and has written Copywriting Secrets and Tactics, Selling on the Net, Sales Letters that Sizzle, and dozens more.
"About this title" may belong to another edition of this title.
- PublisherAmacom Books
- Publication date2000
- ISBN 10 0814470319
- ISBN 13 9780814470312
- BindingPaperback
- Edition number2
- Number of pages432
- Rating
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On the Art of Writing Copy: The Best of * Print * Broadcast * Internet * Direct Mail
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On the Art of Writing Copy (2nd edition)
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Paperback. Condition: USED_GOOD. 2nd edition. Ex-library w/usual stamps & stickers. Pages clean & bright; binding tight; creases & moderate wear to covers. 412 pages. Thoroughly illustrated. In stock. Nowhere in this book does the author mention that he was also a wildly successful schlockmeister of bucket-of-blood-type horror movies in the 1950s-60s. A very inventive man, which accounts for his success. Size: 8.5" x 11". Seller Inventory # S189-049889
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Herschell Gordon Lewis on the Art of Writing Copy
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Paperback. Condition: USED_VERYGOOD. Herschell Gordon Lewis on the Art of Writing Copy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780814470312
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Herschell Gordon Lewis on the Art of Writing Copy
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Paperback. Condition: USED_VERYGOOD. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780814470312
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