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Business the Rupert Murdoch Way takes you into the mind of the famous media mogul - and to the heart of his phenomenal success. Fascinating and instructive, this book reveals the key business strategies and fundamental philosophies of a communications kingpin that so many people love to hate. Business the Rupert Murdoch Way gives you the opportunity to learn tricks-of-the-trade from the ultimate deal-maker.
"synopsis" may belong to another edition of this title.
From the Inside Flap:
Rupert Murdoch is probably the most famous businessman in the world. His power and influence are matched only by his profits and ambition. The Washington Post has called him "the global village's de facto communications minister". Although viewed by some with deep suspicion and regarded by others with fear and loathing, his global success is beyond compare. His company, News Corporation, has total assets of over $30 billion and annual sales of over $12 billion. The News Corp empire spans 780 businesses in 52 companies including BskyB, News International, the Los Angeles Dodgers, 20th Century Fox and Star TV.
Murdoch is a phenomenon: the ultimate deal-maker. How does he do it? Now brought completely up-to-date for this new edition, Business the Rupert Murdoch Way not only reveals the secrets of Murdoch's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, you have in your hands the secret of phenomenal success.
From the Back Cover:
Murdoch is a phenomenon: the ultimate deal-maker. How does he do it? Now brought completely up-to-date for this new edition, Business the Rupert Murdoch Way not only reveals the secrets of Murdoch's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, you have in your hands the secret of phenomenal success.
One: Go with the Flow
Two: Goodbye Mr Nice Guy
Three: Place Your Bets
Four: Lead from the Front
Five: King of the Nitty Gritty
Six: DNA Marketing
Seven: Speed Freaks
Eight: Think Tomorrow Today
Nine: Ambition Never Dies
Ten Drive the Company
Two: Goodbye Mr Nice Guy
Three: Place Your Bets
Four: Lead from the Front
Five: King of the Nitty Gritty
Six: DNA Marketing
Seven: Speed Freaks
Eight: Think Tomorrow Today
Nine: Ambition Never Dies
Ten Drive the Company
"About this title" may belong to another edition of this title.
- PublisherAmacom Books
- Publication date1999
- ISBN 10 0814470343
- ISBN 13 9780814470343
- BindingPaperback
- Edition number1
- Number of pages154
- Rating
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Business the Rupert Murdoch Way: 10 Secrets of the World's Greatest Deal-Maker
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ISBN 10: 0814470343
ISBN 13: 9780814470343
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Business the Rupert Murdoch Way: 10 Secrets of the World's Greatest Deal-Maker
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Business the Rupert Murdoch Way - Ten Secrets of the World's Greatest Deal Maker
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Business the Rupert Murdoch Way - Ten Secrets of the World's Greatest Deal Maker
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American Management Association
(1999)
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ISBN 13: 9780814470343
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Book Description Paperback. Condition: Very Good. Business the Rupert Murdoch Way: 10 Secrets of the World's Greatest Deal Maker (Business Way) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780814470343
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Business the Rupert Murdoch Way: 10 Secrets of the World's Greatest Deal Maker (Business Way)
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780814470343
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