Money does grow on trees--if you tap into the high-results techniques revealed in this powerful marketing primer. With even the tiniest budget, anyone can exponentially increase sales by implementing the authors' techniques that have been tested time and time again. MONEY-TREE MARKETING gives readers detailed advice on how to:
* Use a competitor's money to increase business * Get paid to run an ad in Time or Newsweek magazine--and never pay for a radio or television ad again * Send out more than 100,00 direct-mail pieces for free--and get an above-average response rate * Discover which labor unions, credit unions, and associations are begging to send their companies' business * Get as many free Yellow Pages advertisements as they want * Develop nonprofit alliances that will provide a steady stream of customers.
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Patrick Bishop is founder of the Business Marketing Institute, president of the American Small Business Alliance, and host of the business radio show "SOHO Business Weekly." Jennifer A. Bishop is a writer and Patrick's partner at BMI. They live in Oklahoma City.
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