Do You Dot-Com? : A Field Guide to Understanding Life at an Internet Company - Softcover

Carlson, Gustav

9780814471036: Do You Dot-Com? : A Field Guide to Understanding Life at an Internet Company

Softcover

ISBN 10: 081447103X ISBN 13: 9780814471036

Publisher: Amacom Books, 2001

For all the people scratching their heads at those callow, dot-com millionaires and asking "why not me?"--here is real help for answering that nagging question. Do You Dot-Com? is the first how-to-do-it guide to navigating the challenging, stimulating--and sometimes stupefying--transition from a stiff, structured offline organization to the youthful, chaotic environment of an Internet company.

Directed especially to traditionally trained managers and professionals, the book spells out the potential culture clashes...provides a litmus test for deciding if they're ready to shed the suit...and outlines a pathway to help them adapt to the new and often confusing world of Internet commerce. Easy-to-read and anecdotal, Do You Dot-Com? is written from the refreshing, first-hand perspective of someone who has made the leap. After nearly 20 years working for stodgy companies such as The New York Times, PaineWebber, and Knight-Ridder, 40-something Gustav Carlson moved to a fast-paced, fast-growing dot-com.

It's a transition that's happening more and more as Internet companies recognize their glaring need for traditional management talent. This book prepares those managers and professionals for coping in a workplace bereft of old-fashioned hierarchies, compensation packages, and dress codes...and helps them successfully adapt their management skills to the dot-com world.

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About the Author:

Gustav Carlson (Larchmont, NY) is head of corporate communications and spokesperson for Barnes & Noble.com. Previously, he served as vice president and director of media relations at PaineWebber and as vice president and senior counselor for Hill and Knowlton, Inc. He is also a former business editor for The New York Times and The Miami Herald.

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