"To succeed today, businesses must be online!" scream the headlines. Owners and managers of smaller businesses know they need a Web site but often don't have the time to design and operate one themselves--or the budget to hire a team of experts. What they need is someone who can explain the ropes without making them feel inadequate for not understanding HTML and other confusing techno-babble.
The Get-Started Guide to E-Commerce is written for them--busy people who are looking for reasonably priced, effective, and straight-talking ways to help their companies join the new era of online business. This step-by-step guide discusses:
* The varying levels of e-commerce, and the promise and drawbacks of each
* Strategies--technical, legal, and financial--for actually getting online
* Techniques to keep costs low and still pack a marketing punch
* What not to do--including eye-opening information about stock slumps and true stories about a slew of unsuccessful online ventures.
The Get-Started Guide to E-Commerce helps newcomers to e-commerce maximize their potential online--and avoid joining the ranks of high-tech has-beens.
"synopsis" may belong to another edition of this title.
Danielle Zilliox (Los Angeles, CA) is a technical writer and business consultant. She also teaches English writing and serves as director of high school programs at The Princeton Review.
The greatest strength of this solid e-commerce guide is that Zilliox, a technical writer, provides context alongside the basics. She recommends soliciting customer input about one's Web site, keeping the site simple, marketing via e-mail whenever possible and, regarding content, "when in doubt, leave it out." A comprehensive glossary also makes this a valuable starting point for small business owners and managers.
Copyright 2001 Cahners Business Information, Inc.
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