Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts - Softcover

Sant, Tom

Softcover

ISBN 10: 0814471536 ISBN 13: 9780814471531

Publisher: Amacom Books, 2003

Synopsis

Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs—few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects’ attention and speak to their needs. The new edition includes more valuable information than ever before, including: · Essential questions for qualifying opportunities · Ways to “power up” cover letters and executive summaries · Advice for overcoming “value paranoia” · Guidelines for incorporating proof into a proposal · Tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming—and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.

About this title

Book Description:

"With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author’s winning strategies for today’s global business environment.

By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on:

* How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others

* The Seven Worst Proposal Mistakes illustrated with real-world examples

This is an essential book for anyone seeking to win contracts and sell projects."

About the Author:

Tom Sant (San Luis Obispo, CA) is a world-renowned proposal consultant whose clients range from small entrepreneurial operations to Global 500 companies including General Electric, Microsoft, Lucent, and Accenture. He is the creator of the world’s most widely used proposal automation systems: ProposalMaster and RFPMaster.

About this edition

• Publisher: Amacom Books
• Publication date: 2003
• ISBN 10: 0814471536
• ISBN 13: 9780814471531
• Binding: Paperback
• Edition number: 2
• Number of pages: 248