Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney

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9780814471593: Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney

"Celebration of Fools" is an insider's look at the rise and fall of Penney's remarkable history, charting the people and events behind this American institution. As entertaining as it is instructive, the book is a cautionary tale with universal implications for all of corporate America. Packed with compelling characters including the heroine, the highest-ranking woman at the company, the book takes readers through a number of settings, from the company's humble mid-western roots to the excesses of lush corporate headquarters. Filled with valuable business lessons as well as astonishing revelations about an American icon, this is a book that will keep readers enthralled from first page till last.

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Book Description:

"JCPenney was the quintessential American company. Since James Cash Penney opened his first store in the small mining town of Kemmerer, Wyoming, in 1902, this unique institution has been an iconic part of the national landscape. Founded and run on the core principles of thrift, hard work, and good citizenship, the retail giant prospered throughout the 20th century, even during the Great Depression, as American citizens came to rely on it for its good values and service.

But by the year 2000, its original beliefs arrogantly betrayed, JCPenney’s Golden Age was, sadly, just a memory.

Celebration of Fools is an insider’s look at JCPenney’s remarkable rise and fall, charting the people and events that have been the history of this American institution.

Packed with captivating stories and compelling characters -- including the company’s highest ranking woman -- Celebration of Fools offers valuable lessons applicable in today’s business climate.

With an engaging, narrative style, former Penney executive speechwriter Bill Hare tells a compelling cautionary tale with universal implications for all of corporate America.

Casting new light and astonishing revelations on this American icon and the people who nearly destroyed it, Celebration of Fools will keep readers captivated from first page till last."

About the Author:

Bill Hare (Dallas, TX) worked for 15 years as a speechwriter for senior executives in Fortune 500 companies, including two CEOs at JCPenney. He has won numerous advertising industry awards.

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Book Description Amacom, United States, 2004. Hardback. Book Condition: New. 231 x 160 mm. Language: English . Brand New Book. Celebration of Fools is an insider s look at the rise and fall of Penney s remarkable history, charting the people and events behind this American institution. As entertaining as it is instructive, the book is a cautionary tale with universal implications for all of corporate America. Packed with compelling characters including the heroine, the highest-ranking woman at the company, the book takes readers through a number of settings, from the company s humble mid-western roots to the excesses of lush corporate headquarters. Filled with valuable business lessons as well as astonishing revelations about an American icon, this is a book that will keep readers enthralled from first page till last. Bookseller Inventory # FLT9780814471593

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Book Description Amacom, United States, 2004. Hardback. Book Condition: New. 231 x 160 mm. Language: English . Brand New Book. Celebration of Fools is an insider s look at the rise and fall of Penney s remarkable history, charting the people and events behind this American institution. As entertaining as it is instructive, the book is a cautionary tale with universal implications for all of corporate America. Packed with compelling characters including the heroine, the highest-ranking woman at the company, the book takes readers through a number of settings, from the company s humble mid-western roots to the excesses of lush corporate headquarters. Filled with valuable business lessons as well as astonishing revelations about an American icon, this is a book that will keep readers enthralled from first page till last. Bookseller Inventory # FLT9780814471593

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