With the rise of social networks, Twitterized attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: Use psychological tactics that compel Web surfers to buy Create effective, highly-targeted Facebook ads Test copy to maximize response Write online marketing video scripts that sell Craft compelling copy for interactive advertising banners Produce high-converting video sales letters And moreProven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into perpetual money machines, streamline key messages down to irresistible cyber bites …and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful and sales generating punch.
"synopsis" may belong to another edition of this title.
Maria Veloso (Los Angeles, CA) is Director of Web Copywriting University and the former Director of Creative Web Writing for Aesop.com, a major Internet marketing company.
"About this title" may belong to another edition of this title.
FREE shipping within U.S.A.
Destination, rates & speedsSeller: Gulf Coast Books, Memphis, TN, U.S.A.
paperback. Condition: Good. Seller Inventory # 0814472494-3-33558567
Quantity: 1 available
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00083313427
Quantity: 2 available
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00084471528
Quantity: 3 available
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # L05R-00646
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.1. Seller Inventory # G0814472494I4N00
Quantity: 1 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.1. Seller Inventory # G0814472494I4N00
Quantity: 1 available
Seller: Dream Books Co., Denver, CO, U.S.A.
Condition: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Seller Inventory # DBV.0814472494.G
Quantity: 1 available
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 1st. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP84556561
Quantity: 1 available
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. 1st. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 9032805-6
Quantity: 2 available
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 1st. Used book that is in clean, average condition without any missing pages. Seller Inventory # 981971-6
Quantity: 1 available