Blog Rules: A Business Guide to Managing Policy, Public Relations, And Legal Issues - Softcover

Flynn, Nancy

Softcover

ISBN 10: 0814473555 ISBN 13: 9780814473559

Publisher: Amacom Books, 2006

Synopsis

According to Fortune magazine, online journals known as blogs--short for web logs--are "a force business can't afford to ignore." With 9 million U.S. bloggers currently operating, and an astonishing 80,000 new blogs appearing daily, companies must quickly devise ways to take advantage of this new tool while protecting themselves from legal liabilities as well as critical or defamatory remarks. To complicate matters, the threats aren't all external. Consider the employee who reveals confidential company information on his personal blog. Or even the official corporate blog that misrepresents the company's finances. Blog Rules is a best-practices guide to establishing the blog-related policies and procedures businesses need. Readers will learn how to:

* legally and ethically regulate employees' personal blogs that mention the company * protect trade secrets and other proprietary information * manage the legal and business exposure associated with corporate blogs * respond swiftly and effectively to blog assaults against the company--and much more.

About this title

About the Author

Nancy Flynn is founder and executive director of The ePolicy Institute™, a leading source of e-mail-related products and services. She is regularly quoted in major media including The Chicago Tribune, The New York Times, The Los Angeles Times, USA Today, NPR and CNN. She is the author of The E-Policy Handbook and E-mail Rules. Ms. Flynn lives in Columbus, Ohio.

Reviews

Businesses can't afford to ignore this latest publishing phenomenon. Yet, as Flynn points out in Blog Rule 4, "It's the casual, conversational, anything-goes nature of the blog that makes it both so appealing to blog writers and readers--and so potentially dangerous to business." In neatly ordered chapters, with plenty of recaps and action plans (perfect for busy businesspeople to skim), Flynn helps readers decide first of all if blogging can benefit their business and, if so, how to do it in a way that's safe for business. Although her suggestions--creating a blog management team, writing blog rules, and training relentlessly--will undoubtedly minimize businesses' exposure to information leaks and litigation, they also run the risk of quashing the spontaneity essential to blogs' success. Such a balancing act is probably inevitable, although businesses that weigh the risks too long risk getting left behind. Includes Q&As, sample blog policies, and plenty of best practices. Bloggers will squawk, but suits will study. Keir Graff
Copyright © American Library Association. All rights reserved

Edition details

• Publisher: Amacom Books
• Publication date: 2006
• Language: English
• ISBN 10: 0814473555
• ISBN 13: 9780814473559
• Binding: Paperback
• Number of pages: 226