Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues

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9780814473559: Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues

"From the millions of people with a conviction or cause they're eager to share with like-minded readers, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it's no wonder that an astonishing 80,000 new web logs -- -- or ""blogs"" -- are appearing daily. Unfortunately, this includes employees who might reveal confidential company information, and even official corporate blogs that could potentially misrepresent company finances. Everyone, it seems, is blogging, and any organization that fails to take advantage of this exciting new platform, while also protecting itself from legal liabilities as well as critical or defamatory remarks, is sure to suffer the consequences. Blog Rules is a best-practices guide to establishing the blog-related policies and procedures your business needs. You'll learn how to: * Legally and ethically regulate employees' personal blogs that mention the company * Protect trade secrets and other proprietary information * Manage the legal and business exposure associated with corporate blogs * Respond swiftly and effectively to blog assaults against the company -- and much more. The book helps you control your message and your brand, showing you how to train and familiarize your people with the rules you've established, and how to protect your reputation from both internal and external sources. Featuring secrets, strategies, and success stories from real-life companies, including IBM and Stonyfield Farms, Blog Rules is the one guide you need to ensure that your organization is helped and not hindered by this revolutionary tool."

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About the Author:

Nancy Flynn is founder and executive director of The ePolicy Institute™, a leading source of e-mail-related products and services. She is regularly quoted in major media including The Chicago Tribune, The New York Times, The Los Angeles Times, USA Today, NPR and CNN. She is the author of The E-Policy Handbook and E-mail Rules. Ms. Flynn lives in Columbus, Ohio.

From Booklist:

Businesses can't afford to ignore this latest publishing phenomenon. Yet, as Flynn points out in Blog Rule 4, "It's the casual, conversational, anything-goes nature of the blog that makes it both so appealing to blog writers and readers--and so potentially dangerous to business." In neatly ordered chapters, with plenty of recaps and action plans (perfect for busy businesspeople to skim), Flynn helps readers decide first of all if blogging can benefit their business and, if so, how to do it in a way that's safe for business. Although her suggestions--creating a blog management team, writing blog rules, and training relentlessly--will undoubtedly minimize businesses' exposure to information leaks and litigation, they also run the risk of quashing the spontaneity essential to blogs' success. Such a balancing act is probably inevitable, although businesses that weigh the risks too long risk getting left behind. Includes Q&As, sample blog policies, and plenty of best practices. Bloggers will squawk, but suits will study. Keir Graff
Copyright © American Library Association. All rights reserved

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