Crunch Point: The 21 Secrets to Succeeding When It Matters Most - Hardcover

Tracy, Brian

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210 ratings by Goodreads

9780814473719: Crunch Point: The 21 Secrets to Succeeding When It Matters Most

Hardcover

ISBN 10: 0814473717 ISBN 13: 9780814473719

Publisher: Amacom Books, 2006

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It’s inevitable: no matter what industry, no matter how well run the company or department, unexpected problems emerge, setbacks occur, and crises arise. The difference between success and failure during these crucial moments is in how (and whether) one rises to the occasion. In Crunch Point, success expert Brian Tracy lets readers in on the secrets to shining in the kind of tough situations that make others fall apart.

Written in Tracy’s trademark direct style, each short, to-the-point chapter is packed with powerful techniques that will enable readers to deal swiftly and effectively with any difficulty that comes their way. The book presents proven strategies to:

* stay calm
* take control of the problem
* communicate clearly and quickly with key people
* project confidence and authority
* eliminate barriers blocking a speedy resolution
* focus on key result areas
* tap one’s inner reserves of energy and strength
* and much more!

With Crunch Point, readers will not only learn how to survive the most stressful and difficult situations -- but thrive in the face of tremendous pressure and come out a winner.

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Book Description:

"In business and in life, things seldom go exactly as planned. You've probably figured out how to navigate around the little bumps, but what about full-blown crises, the kind with the potential to derail a company or send your personal life spinning out of control?

Crunch Point presents a series of proven, practical techniques for overcoming any setback that may come your way -- on the job, at home, or anywhere in your life. In an accessible, no-time-to-lose format, success expert Brian Tracy gives you the motivation, techniques, and confidence to grab tough and urgent problems by the horns and solve them -- quickly, decisively, and completely.

Crunch Point reveals Tracy’s 21 proven ways to:

* Take control of the situation

* Stay calm and rational -- even in a crisis

* Communicate clearly, constantly, and authoritatively with the key people around you -- the skill that can make all the difference between failure and success

* Identify and remove all obstacles to resolving the problem

* Deal with problems more effectively by handling them systematically instead of randomly or emotionally, as most people do

* Develop unshakeable courage and super-high self-confidence

* Generate cash flow when the crisis is financial in nature

* Never lose focus on your customers, no matter how dire the situation may seem

* Cut your losses, when necessary, and save time and money in the long run

Each chapter offers a selection of problem-solving strategies, complete with powerful action steps you can take regardless of the nature or size of the problem.

It's inevitable: At some point, the you-know-what is sure to hit the fan. Dealing with a crisis may never be easy or pleasant, but with the universal problem-solving techniques presented in Crunch Point, you’ll have the confidence and skills to rise above whatever comes your way -- and you'll be the one everyone calls ""great under pressure."""

About the Author:

Brian Tracy is one of the world’s top speakers and a leading business and personal success consultant who has trained more than 2 million people over the last quarter of a century. His San Diego-based firm, Brian Tracy International, has affiliates across the United States and in 31 other countries. He is a best-selling author whose previous books include Focal Point, Eat That Frog!, and Create Your Own Future.

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