Manager's Guide to Competitive Marketing Strategies

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9780814477489: Manager's Guide to Competitive Marketing Strategies
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Provides information that can help managers focus their resources on today's marketing priorities and aggressively challenge their competitors for market share

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About the Author:

Norton Paley has had over twenty years' experience in general and marketing management and product development in major US corporations and has lectured extensively to managers and engineers in companies throughout the world, including American Express, Hoechst-Celenese, IBM, Chrysler and Ciba Geigy. He is the author of four successful books on marketing and a featured columnist in The Management Review and Sales and Marketing Management.

Review:

"The ultimate weapon in helping a company increase market share."

“Norton Paley’s insights on anticipating and outflanking the competition could prove invaluable to a manager facing key decisions.”

“He couples new age business examples with time-proven theory, tactics and strategies to give a clear blueprint for success in an ever-changing world.”

“Perfectly positioned to help managers...to prepare them for the disruptive changes that come with growth, and to give them the tools to manage those changes successfully.”

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Other Popular Editions of the Same Title

9781574442342: The Manager's Guide to Competitive Marketing Strategies, Second Edition

Featured Edition

ISBN 10:  1574442341 ISBN 13:  9781574442342
Publisher: CRC Press, 1999
Hardcover

9781854183651: The Manager's Guide to Competitive Marketing Strategies

Thorogood, 2006
Softcover

9781854183705: The Managers Guide to Competitive Marketing Strategies

Thorogood, 2006
Hardcover

9780814459102: Manager's Guide to Competitive Marketing Strategies

Amacom..., 1989
Hardcover

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Norton Paley
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