Manager's Guide to Competitive Marketing Strategies - Softcover

PALEY, Norton

Softcover

ISBN 10: 0814477488 ISBN 13: 9780814477489

Publisher: AMACOM, 1990

Synopsis

Provides information that can help managers focus their resources on today's marketing priorities and aggressively challenge their competitors for market share

About this title

About the Author

Norton Paley has had over twenty years' experience in general and marketing management and product development in major US corporations and has lectured extensively to managers and engineers in companies throughout the world, including American Express, Hoechst-Celenese, IBM, Chrysler and Ciba Geigy. He is the author of four successful books on marketing and a featured columnist in The Management Review and Sales and Marketing Management.

Review

"The ultimate weapon in helping a company increase market share."

“Norton Paley’s insights on anticipating and outflanking the competition could prove invaluable to a manager facing key decisions.”

“He couples new age business examples with time-proven theory, tactics and strategies to give a clear blueprint for success in an ever-changing world.”

“Perfectly positioned to help managers...to prepare them for the disruptive changes that come with growth, and to give them the tools to manage those changes successfully.”

Edition details

• Publisher: AMACOM
• Publication date: 1990
• Language: English
• ISBN 10: 0814477488
• ISBN 13: 9780814477489
• Binding: Paperback
• Number of pages: 390