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The Marketing Plan: How to Prepare and Implement It - Softcover

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9780814478059: The Marketing Plan: How to Prepare and Implement It

Synopsis

"An extremely useful guide in helping to develop a tightly crafted yet comprehensive, action-oriented, effective marketing plan."--Richard J. Hadala, Principal, McKinsey & Co., Inc.

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  • PublisherAmacom Publishing -
  • Publication date1992
  • ISBN 10 0814478050
  • ISBN 13 9780814478059
  • BindingPaperback
  • Number of pages208
  • Rating
    • 3.52 out of 5 stars
      25 ratings by Goodreads

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Luther, William M.
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Paperback. Condition: Very Good. This guide shows how to prepare and develop a practical marketing plan that covers five critical areas; the product/service plan, marketing communications, research, customer service and sales management. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005301399

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Paperback. Condition: Very Good. Marketing Plan This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780814478059

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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780814478059

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