Cyber Writing: How to Promote Your Product or Service Online (Without Being Flamed) - Softcover

Vitale, Joseph G.

9780814479186: Cyber Writing: How to Promote Your Product or Service Online (Without Being Flamed)

Softcover

ISBN 10: 0814479189 ISBN 13: 9780814479186

Publisher: Amacom Books, 1996

The online world is heavily dependent on good writing--and the more powerful your writing skills, the better chance you have for business success in cyberspace. CyberWriting provides you with exactly what you need to create highly targeted copy that's geared to online conventions, technology, and culture.

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Review:

Take a deep breath, and repeat after me:

"The most effective marketing tools on the Internet are not WWW storefronts, Java applets, or the fastest servers. In fact, the most effective marketing tools on the Internet are the right words, used in the right ways."

Building on this simple proposition, Joseph Vitale has written the best book I have yet encountered on Internet marketing. It features an unlikely combination of sensitivity to Internet culture, business savvy, and a genuine love of language.

Although there are a few minor typos in this edition, and a few points with which I would quibble, I cannot recommend this book highly enough. If you are involved in selling anything on the Internet, get a copy for yourself, and copies for anyone who communicates about your products or service to the online world. The Net community -- and your bottom line -- will thank you!

Review:

Cyberwriting is the complete guide to creating highly targeted copy that's geared to the new online cyberspace culture, customs, and rapidly evolving technology. Cyberwriting shows how to use good writing and positioning to differentiate your business and your product or service. This is a vitally necessary skill with new websites coming online at the rate of one per minute. Cyber-ads, press releases, sales letters, "net-vertorials", Joe Vitale covers them all with clarity and expertise. Vitale outlines five basic ways to grab attention in cyberspace, then adapts the tried-and-true basics of direct marketing for the Internet age. Cyberwriting tells how, when, and where to promote online; it's packed with relevant examples and important internet addresses for marketeers. Of special value is Vitales advise on how to avoid negative reactions (flaming) by doing what works and not doing what's unacceptable. Joe Vitale's abilities as an entrepreneur are considerable and Cyberwriting is clearly a benchmark publication that belongs on the reference shelf of every private entrepreneur and business organization employee considering the internet as a venue for their product or service, and every business school reading list and community library "how-to" business book collection. -- Midwest Book Review

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