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The Business Analyzer and Planner: The Unique Process for Solving Problems, Finding Opportunities, and Making Better Decisions Every Day - Softcover

Zambruski, Michael S.

 
9780814479841: The Business Analyzer and Planner: The Unique Process for Solving Problems, Finding Opportunities, and Making Better Decisions Every Day

Synopsis

THE BUSINESS ANALYZER AND PLANNER The Unique Process for Solving Problems, Finding Opportunities, and Making Better Decisions Every Day Guesswork, intuition, and habit. They're the hallmark of most decision-making that goes on in the business world. But there's a better way to approach business challenges: use the fresh solution-finding process outlined in The Business Analyzer and Planner. Fast, thorough, and objective, this 7-phase process helps readers map out the obstacles they're likely to encounter-and make correct decisions. The process explains how to: * perform a preliminary diagnosis of the situation * evaluate underlying business issues * determine necessary resources * select a realistic course of action * prepare a detailed business plan * monitor its success or failure * develop back-up plans. Filled with tools, techniques, and an original MATRIX classifying business issues into clearly defined categories, this book helps make planning specific solutions quick, efficient and accurate. MICHAEL S. ZAMBRUSKI (Cheshire, CT) is director of strategic marketing and product development for Southern New England Telecommunications.

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