Creating Value in the Digital Era: Achieving Success through Insight, Imagination, and Innovation

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9780814715802: Creating Value in the Digital Era: Achieving Success through Insight, Imagination, and Innovation

The business world is being transformed as digital technologies take over mundane and routine activity and make it possible to greatly increase what people can accomplish. As the basis of competition shifts from machine-intensity to human-intensity, the foundations of success in today's fast-moving global economy are the creative capacities of people.

In Creating Value in the Digital Era, Alf Chattell presents the principles of success in the emerging digital economy. New models of business are needed to provide fresh perspectives on creating and sustaining value in an economy founded on human talent. Using extensive illustrations from pioneering companies, this practical guide explains how to revolutionize your management strategies, create value for your customers, and grasp the new opportunities offered by the digital era.

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About the Author:

Alf Chattell is the director of The Syrus Group, an international research, consultancy, and communications group dedicated to assisting companies break new ground in products and services, business processes, management, human development, and technology. He is the author of Managing for the Future.

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Chattell, Alf
Published by NYU Press (1998)
ISBN 10: 081471580X ISBN 13: 9780814715802
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Alf Chattell
Published by NYU Press (1998)
ISBN 10: 081471580X ISBN 13: 9780814715802
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