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Synopsis
This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films.
Combining sociological insights...
About the Author
Theo van Leeuwen is currently Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia. His many influential publications include Multimodal Discourse: The Modes and Media of Contemporary Communication (with Gunther Kress); Speech, Music, Sound; Introducing Social Semiotics, Discourse and Practice: New Tools for Critical Discourse Analysis; and Reading Images (with Gunther Kress).
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2021
- ISBN 10 081534905X
- ISBN 13 9780815349051
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages180
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Multimodality and Identity
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Multimodality and Identity
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Multimodality and Identity
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Taylor & Francis Inc, 2021
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ISBN 13: 9780815349051
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