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The Role of Design in International Competitiveness (Routledge Library Editions: Industrial Economics) - Softcover

Book 4 of 20: Routledge Library Editions: Industrial Economics

Ughanwa, D.O.; Baker, M.J.

 
9780815370864: The Role of Design in International Competitiveness (Routledge Library Editions: Industrial Economics)
Softcover
ISBN 10: 0815370865 ISBN 13: 9780815370864
Publisher: Routledge, 2019

Synopsis

Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies. Among the book’s many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets.

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About the Author

D.O. Ughanwa, M.J. Baker

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2019
Language
English
ISBN 10 
0815370865
ISBN 13 
9780815370864
Binding
Paperback
Edition number
1
Number of pages
394