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Synopsis
Advertising and Public Relations provides the behind-the-scenes information readers need to launch a successful career in these fields, including an overview of the current state of the industry, a breakdown of key jobs within advertising and public relations, fast facts, and tips for effective communications and networking. Readers will become acquainted with the ins and outs of this industry, including its key publications, Web sites, schools, and training programs.
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About the Author
Stan Tymorek is a writer and editor with extensive experience in the fields of advertising and public relations. He was a creative/copy director at Lands' End and was also the copy chief at LifeSketch.com, a Web site start-up company for sharing photos and online scrapbooks. He served as a copy consultant for Nordstrom.com and edited the book Clotheslines: A Collection of Poetry and Art. He was also Director of Public Relations at the Mount Sinai Medical Center in Chicago.
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- PublisherCheckmark Books
- Publication date2010
- ISBN 10 0816079838
- ISBN 13 9780816079834
- BindingPaperback
- Edition number1
- Number of pages161
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Advertising and Public Relations (Career Launcher) (Ferguson Career Launcher (Paperback))
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Checkmark Books, 2010
ISBN 10: 0816079838
ISBN 13: 9780816079834
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