Items related to The perfect portfolio

The perfect portfolio - Softcover

BRACKMAN, Henrietta

  • 3.38 out of 5 stars
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9780817454005: The perfect portfolio

Synopsis

How does a professional photographer find his or her niche and rise above the competition? By presenting a dynamic portfolio. But how do you clarify your direction--the crucial first step? "Look inward," advises Brackman. Ask yourself not "What will sell?" but "What do I really want to do?" The author, a top consultant in the field, explains precisely how to put together the essential marketing tool; she combines lucid nuts-and-bolts prose with dazzling examples of advertising, corporate and editorial illustration by clients like W. Eugene Smith, Pete Turner and Nancy Brown.

"synopsis" may belong to another edition of this title.

Review

How does a professional photographer find his or her niche and rise above the competition? By presenting a dynamic portfolio. But how do you clarify your direction--the crucial first step? "Look inward," advises Brackman. Ask yourself not "What will sell?" but "What do I really want to do?" The author, a top consultant in the field, explains precisely how to put together the essential marketing tool; she combines lucid nuts-and-bolts prose with dazzling examples of advertising, corporate and editorial illustration by clients like W. Eugene Smith, Pete Turner and Nancy Brown.

"About this title" may belong to another edition of this title.