Winning the Marketing War: A Field Manual for Business Leaders - Hardcover

Michaelson, Gerald A.

Hardcover

ISBN 10: 0819157813 ISBN 13: 9780819157812

Publisher: Madison Books, 1987

Synopsis

Winning the Marketing War combines the best of military strategy and the best of marketing strategy into an operations manual for business leaders. It summarizes and integrates the strategic advice of such legendary figures as Sun Tzu, Julius Caesar, Niccoló Machiavelli, Frederick the Great, Napoleon Bonaparte, Carl von Clausewitz, Mao Tse-tung, Dwight D. Eisenhower, George Patton, and many others. Strategic thinking from both Eastern and Western sources is molded into sound concepts for business and personal victories.

Divided into four useful sections, the book teaches: Ready: How military strategy and war tactics can be adapted to business situations. Aim: How to use fundamental military principles in business wars. Fire: How to achieve creative new breakthroughs and win your marketing wars. Combat Exercises: How to strategically shape and align your own business plans. Executive summaries at the end of each chapter review fundamentals and key ideas.

About this title

About the Author

Gerald Michaelson has had a along and distinguished career in industry and consulting and is currently executive vice president of Tennessee Associates International (TAI), a global management consulting firm. He is author of 50 Ways to Close the Sale (William Morrow) and Building Bridges to Customers (Productivity Press), and, since 1992, he has been a frequent special contributor to SUCCESS magazine. Michaelson frequently speaks to workshops and seminars on sales, marketing, and customer service.

Edition details

• Publisher: Madison Books
• Publication date: 1987
• Language: English
• ISBN 10: 0819157813
• ISBN 13: 9780819157812
• Binding: Hardcover
• Edition number: 1
• Number of pages: 320