Practical Research Methods for Media and Cultural Studies: Making People Count - Hardcover

Davies, Maire; Mosdell, Nick

Hardcover

ISBN 10: 0820329231 ISBN 13: 9780820329239

Publisher: University of Georgia Press, 2007

Synopsis

Many very intelligent people don't like dealing with numbers. Similarly, many gifted scientists are not especially interested in studying people and their cultural behavior. In this book, we argue that being interested in people and their cultures, and helping students and others to use numbers to pursue these interests, are not mutually exclusive. Research methods are becoming an increasingly important requirement for students of all kinds. But many students, particularly those in the humanities, struggle with concepts drawn from the social sciences and find quantitative and statistical information inaccessible and daunting. Nonetheless, such concepts are found in nearly all areas of society, from market research to opinion polls to psychological studies of human behavior.

This book provides a simple guide to the process of conducting research in the humanities, with special reference to media and culture, from the planning stage, through the data gathering, to the analysis and interpretation of results: planning it, doing it, and understanding it.

The book shows how students' own choice of research topic can be refined into a manageable research question and how the most appropriate methodologies can be applied. Each section draws on actual examples from research that the authors and their students have conducted. Topics covered include: choosing a research question and method; instrument design and pilot data; practical procedures; research with children; looking at statistics; and interpretation of results.

About this title

About the Author:

Máire Messenger Davies (Author)
MÁIRE MESSENGER DAVIES is Professor of Media Studies and Director of the Centre for Media Research at the University of Ulster at Coleraine.

Nick Mosdell (Author)
NICK MOSDELL is a lecturer in Research Methods to postgraduate students at Cardiff School of Journalism, Media and Cultural Studies, Cardiff University.

About this edition

• Publisher: University of Georgia Press
• Publication date: 2007
• ISBN 10: 0820329231
• ISBN 13: 9780820329239
• Binding: Hardcover
• Number of pages: 336