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For over forty years, George Gerbner has been one of the world’s most influential and prolific media scholars. His critical theories and long-running research projects have changed the way we think about media institutions, messages, and impacts. His work has helped shape the academic discipline of communication and has stimulated social movements to alter the cultural environment. This book brings together for the first time a broad-based collection of his writings on the role of media in terms of violence, education, women and minorities, drugs and alcohol, science, religion, and much more.
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The Editor: Michael Morgan is Professor and Chair of the Department of Communication at the University of Massachusetts/Amherst. He has conducted research based on George Gerbner’s theories and methods for over twenty-five years, and has published many scholarly articles and chapters on the effects of television. His most recent book is Television and Its Viewers: Cultivation Theory and Research (with James Shanahan).
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Book Description Peter Lang Publishing, 2002. Paperback. Condition: New. Seller Inventory # DADAX0820441635
Book Description Peter Lang Inc., International Academic Publishers. Condition: New. Paperback. Worldwide shipping. FREE fast shipping inside USA (express 2-3 day delivery also available). Tracking service included. Ships from United States of America. Seller Inventory # 0820441635
Book Description Peter Lang Inc., International Academic Publishers, 2002. Condition: New. book. Seller Inventory # M0820441635
Book Description Peter Lang Pub Inc, 2002. Paperback. Condition: Brand New. 515 pages. 8.75x5.75x1.00 inches. In Stock. Seller Inventory # zk0820441635
Book Description Peter Lang Inc., International, 2002. Paperback. Condition: New. Never used!. Seller Inventory # P110820441635