The 'Development Communication Sourcebook' highlights how the scope and application of communication in the development context are broadening to include a more dialogic approach. This approach facilitates assessment of risks and opportunities, prevents problems and conflicts, and enhances the results and sustainability of projects when implemented at the very beginning of an initiative. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more.
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"...The strength of this Sourcebook is not only that it provides a valuable overview of the theories, but also that it presents examples of the practice, pointing to both opportunities and risks..." --Bjørn Førde, Director, UNDP Oslo Governance Centre
"This sourcebook offers a useful primer for those interested in understanding how development communication can work as a foundation for effective and ethical projects...Readers will find value in understanding how development communication has been conceptualized within the World Bank, through an insightful history of this work and chronicle of projects." --Karin Gwinn Wilkins, Professor, College of Communication, University of Texas at Austin
"Paolo Mefalopulos has given us an important new resource that makes a compelling case for development communication...It is a valuable book for practitioners, policy makers and donors, indeed for anyone who thinks dialogue, cooperation and genuine communication have to be placed at the heart of development. --Chris Morry, Director, Special Projects and Coordination, the Communication Initiative
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Book Description World Bank Publications, 2008. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110821375229
Book Description World Bank Publications, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # M0821375229