The vast majority of student-athletes dreaming of athletic stardom won’t make it to the pros. Yet, the discipline and skills they’ve developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere.
In 20 Secrets to Success for NCAA Student-Athletes Who Won’t Go Pro, the authors draw on personal experience, interviews, expert opinion, and industry data to provide a game plan for student-athletes through key transitions at each stage of their careers, from high school through college and beyond.
Modeled on Stephen Covey’s The 7 Habits of Highly Effective People, this book provides a much-needed strategy for achieving career success. Readable and concise, it will be a valuable tool for students, parents, and sports administrators.
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Rick Burton is the David B. Falk Endowed Professor of Sport Management at Syracuse University. He served as the chief marketing officer for the U.S. Olympic Committee for the Beijing 2008 Summer Olympics. He was previously commissioner of the Australian National Basketball League. He also operates the Burton Marketing Group, which has worked with the NFL, NHL, NBL, and others.
Jake Hirshman is a former collegiate baseball player who earned a masters degree in sports management and one in sports sciences and recreation, both from Ohio University. He recently has worked for the Seattle Mariners and Arizona Diamondbacks, and currently works for the Arizona fall league at Major League Baseball.
Norm O’Reilly, PhD, is a leading scholar in the business of sports. He holds the Richard P. and Joan S. Fox Professor of Business and is chair of the Department of Sports Administration at Ohio University’s College of Business. Dr. O’Reilly received the Career Achievement Award by the American Marketing Association’s Sport Marketing Special Interest Group. He is a lifetime research fellow of the North American Society for Sport Management.
Andy Dolich brings several decades of executive experience in the sports industry, including positions in the NFL, MLB, NBA and NHL. As team COO, Dolich was responsible for the day-to-day business operations of the San Francisco 49ers. Dolich runs a sports business consulting business in the San Francisco Bay area. He is the Director of Career Development for the University of San Francisco’s collegiate athletics masters program.
Heather Lawrence, PhD, is Associate Professor of Sports Administration and Robert H. Freeman Professor of Business in the College of Business at Ohio University. Previously, Dr. Lawrence worked in administrative positions within intercollegiate athletics at Southeastern Louisiana University and the University of Florida. Her sport industry responsibilities have included working in NCAA compliance, facility management, general administration, event operations, and as a sport supervisor.
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