A Nation of Realtors®: A Cultural History of the Twentieth-Century American Middle Class (Radical Perspectives) - Hardcover

Hornstein, Jeffrey M.

Hardcover

ISBN 10: 082233528X ISBN 13: 9780822335283

Publisher: Duke University Press Books, 2005

Synopsis

How is it that in the twentieth century virtually all Americans came to think of themselves as “middle class”? In this cultural history of real estate brokerage, Jeffrey M. Hornstein argues that the rise of the Realtors as dealers in both domestic space and the ideology of home ownership provides tremendous insight into this critical question. At the dawn of the twentieth century, a group of prominent real estate brokers attempted to transform their occupation into a profession. Drawing on traditional notions of the learned professions, they developed a new identity—the professional entrepreneur—and a brand name, “Realtor.” The Realtors worked doggedly to make home ownership a central element of what became known as the “American dream.” Hornstein analyzes the internal evolution of the occupation, particularly the gender dynamics culminating in the rise of women brokers to predominance after the Second World War. At the same time, he examines the ways organized real estate brokers influenced American housing policy throughout the century.

Hornstein draws on trade journals, government documents on housing policy, material from the archives of the National Association of Realtors and local real estate boards, demographic data, and fictional accounts of real estate agents. He chronicles the early efforts of real estate brokers to establish their profession by creating local and national boards, business practices, ethical codes, and educational programs and by working to influence laws from local zoning ordinances to national housing policy. A rich and original work of American history, A Nation of Realtors® illuminates class, gender, and business through a look at the development of a profession and its enormously successful effort to make the owner-occupied, single-family home a key element of twentieth-century American identity.

About this title

From the Back Cover:

""A Nation of Realtors(R)" will be an instant classic. It is a brilliant window into the cultural politics of the real estate industry, the best study we have of Realtors, and an incisive analysis of the making of the modern American middle class. Jeffrey M. Hornstein's writing sparkles with an unusually sophisticated and accessible theoretical engagement of his archival sources."---Daniel J. Walkowitz, coeditor of "Memory and the Impact of Political Transformation in Public Space"

About the Author:

Jeffrey M. Hornstein is District Organizing Coordinator for Local 32BJ of the Service
Employees International Union in Philadelphia. He has a Ph.D. in history from the University of Maryland.

About this edition

• Publisher: Duke University Press Books
• Publication date: 2005
• ISBN 10: 082233528X
• ISBN 13: 9780822335283
• Binding: Hardcover
• Number of pages: 264