Living the Hiplife: Celebrity and Entrepreneurship in Ghanaian Popular Music - Softcover

Shipley, Jesse Weaver

Softcover

ISBN 10: 0822353660 ISBN 13: 9780822353669

Publisher: Duke University Press, 2013

Synopsis

Hiplife is a popular music genre in Ghana that mixes hip-hop beatmaking and rap with highlife music, proverbial speech, and Akan storytelling. In the 1990s, young Ghanaian musicians were drawn to hip-hop's dual ethos of black masculine empowerment and capitalist success. They made their underground sound mainstream by infusing carefree bravado with traditional respectful oratory and familiar Ghanaian rhythms. Living the Hiplife is an ethnographic account of hiplife in Ghana and its diaspora, based on extensive research among artists and audiences in Accra, Ghana's capital city; New York; and London. Jesse Weaver Shipley examines the production, consumption, and circulation of hiplife music, culture, and fashion in relation to broader cultural and political shifts in neoliberalizing Ghana.

Shipley shows how young hiplife musicians produce and transform different kinds of value—aesthetic, moral, linguistic, economic—using music to gain social status and wealth, and to become respectable public figures. In this entrepreneurial age, youth use celebrity as a form of currency, aligning music-making with self-making and aesthetic pleasure with business success. Registering both the globalization of electronic, digital media and the changing nature of African diasporic relations to Africa, hiplife links collective Pan-Africanist visions with individualist aspiration, highlighting the potential and limits of social mobility for African youth.

The author has also directed a film entitled Living the Hiplife and with two DJs produced mixtapes that feature the music in the book available for free download.

About this title

About the Author:

Jesse Weaver Shipley is Associate Professor of Anthropology at Haverford College.

Review:

“[Shipley] has written with passionate involvement and balances his study with firsthand interviews. The globalization of hip-hop should be no surprise, and this exploration of its reach and how it can be remade provides a fascinating example of the localization and renewal of the form.” -- Bill Baars, Library Journal

“Shipley offers up a heady mix of political, business, and music history, of entrepreneurship and converging genres, intermixed with reportage and personal contacts as he explores the junction of celebrity, commerce, and politics in contemporary Ghana. . . . [S]cholars of contemporary African culture and aficionados of hiplife will find enlightenment.”, Publishers Weekly

“The scholarly passages are hung around lengthy, eminently readable sections that will appeal to anyone who might enjoy modern African music styles, and not necessarily those with a hip-hop bias. Even if you have no particular interest or liking for hiplife, this is an absorbing and very informative book.” -- Martin Sinnock, Songlines

“[A] fascinating foray into a complex world of musical production, the deployment of shifting technologies, and articulation of conceptions of entrepreneurial success that deserves wide attention and careful consideration.... Living the Hiplife offers readers an admirable mix of ethnographic detail and analytical discussion.” -- Nate Plageman, Journal of Anthropological Research

“[T]his study not only originally and brilliantly recognizes the role of the diaspora in this cultural field, but it brightly manages to let the audience speak back to cultural producers. Indeed, Shipley repeatedly succeeds in giving voice to these participants, from a local public transport conversation to online forums.... [H]is book significantly contributes to a much neglected field that is the economy of popular music in urban Africa; and I can only welcome and salute such a study, full of original insights, as a firsthand account from an obviously enthusiastic and dedicated participant.” -- Jenny F. Mbaye, Africa

"Living the Hiplife is an important testimony to the innovative and entrepreneurial nature of hip-hop music in Ghana as well as an excellent example of a theoretically engaged ethnography that productively uses anthropological ideas of value and circulation." -- Girish Daswani, American Ethnologist Published On: 2016-12-01

About this edition

• Publisher: Duke University Press
• Publication date: 2013
• ISBN 10: 0822353660
• ISBN 13: 9780822353669
• Binding: Paperback
• Number of pages: 344