Introduces the basic design principles used by professional graphic artists. Separate chapters address the specific considerations of designing for print, advertising, packaging, signage, exhibition, the internet, and multimedia. The authors, who teach graphic design in England, review the software packages and production methods involved. Color illustrations are provided throughout the text. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Bob Gordon is a senior lecturer at the University of Brighton. Maggie Gordon is a senior lecturer at Kingston University. Together they are copartners at Gordon Design Associates, a design consultancy. Bob Gordon is a beta-tester for Quark and Adobe. Maggie Gordon is the author of several books, including Alphabets and Images and How to Create and Use Decorative Type. They live in Brighton, East Sussex, England.
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