Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity (Design Directories) - Softcover

Vaid, Helen

Softcover

ISBN 10: 082305862X ISBN 13: 9780823058624

Publisher: Watson-Guptill, 2003

Synopsis

Branding is not just an Internet buzz word; it is a high-concept, across-all-boards marketing strategy that can benefit any organization, on line or off. What does it take to create powerful and lasting brand-awareness in the broad marketplace and on the World Wide Web where consumer attention spans are fleeting, at best? This guide explores the designs and guiding principles behind the efforts of some key players in the world of branding. It investigates the psychology and practical implementation of various aspects of branding strategies, such as design, copy, and response measurement. It also explores the inventive advertising approaches some companies use to strengthen brand recognition on line (banner ads, e-mail campaigns, website construction, and much more) and showcases a remarkable collection of some of the most successful branding implementations.Filled with full-color illustrations, case studies, insider secrets, and remarkable insights, this

About this title

About the Author

Helen Vaid is a veteran branding consultant who has worked for Shopsmart.com and Siegelgale. She lives in North London, England.

Edition details

• Publisher: Watson-Guptill
• Publication date: 2003
• ISBN 10: 082305862X
• ISBN 13: 9780823058624
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 192