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Start and Run Your Own Record Label, Third Edition: Winning Marketing Strategies for Today's Music Industry (Start & Run Your Own Record Label) - Softcover
Synopsis
For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it!
Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate.
Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including:
·Balancing on and offline promotion and marketing
·Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more)
·Using digital distribution profitably
·Licensing your recordings for use in the media
·Marketing music overseas
Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available.
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About the Author
DAYLLE DEANNA SCHWARTZ is a music industry consultant, self-empowerment counselor, and successful author of many books including I Don’t Need a Record Deal and The Real Deal: How to Get Signed to a Record Label. She has appeared on more than 300 television and radio shows, including Oprah and Howard Stern, and has been quoted in many publications, such as the New York Times and Billboard. Schwartz lives in New York City.
"About this title" may belong to another edition of this title.
- PublisherBillboard Books
- Publication date2009
- ISBN 10 0823084639
- ISBN 13 9780823084630
- BindingPaperback
- Edition number3
- Number of pages352
- Rating
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Start and Run Your Own Record Label, Third Edition : Winning Marketing Strategies for Today's Music Industry
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ISBN 10: 0823084639
ISBN 13: 9780823084630
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Start and Run Your Own Record Label, Third Edition : Winning Marketing Strategies for Today's Music Industry
Published by
Potter/Ten Speed/Harmony/Rodale, 2009
ISBN 10: 0823084639
ISBN 13: 9780823084630
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