Women, Media, and Consumption in Japan (ConsumAsiaN) - Hardcover

Hardcover

ISBN 10: 0824817753 ISBN 13: 9780824817756

Publisher: University of Hawaii Press, 1995

Synopsis

The first book of its kind to examine images of women in Japanese consumerism, Women, Media, and Consumption in Japan explores a variety of media targeted at womenin particular magazines, but also television, popular literature, and consumer trends.

About this title

From the Back Cover:

The first book of its kind to examine images of women in Japanese consumerism, Women, Media and Consumption in Japan explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Written by anthropologists, sociologists and literary scholars who draw on and analyse Japanese marketing materials, the essays in this book cover visual and print media for middle-aged women, housewives, and single women in their 20s, as well as the vast market for those in their teens. From Oshin to Yoshimoto Banana and other media heroines popular all over the world, Japanese women finally stop 'hiding in the light'.

About this edition

• Publisher: University of Hawaii Press
• Publication date: 1995
• ISBN 10: 0824817753
• ISBN 13: 9780824817756
• Binding: Hardcover
• Edition number: 1
• Number of pages: 320
• Editor: Skov Lise, Moeran Brian