Branded: Sharing Jesus with a Consumer Culture - Softcover

Sinclair, Tim

Softcover

ISBN 10: 0825438942 ISBN 13: 9780825438943

Publisher: Kregel Publications, 2011

Synopsis

The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople-people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God. What would life look like if we could market our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior. Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and shows readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.

About this title

About the Author

Tim Sinclair is a radio personality on Mornings with Tim and Pam, one of the top Christian morning shows in the country. For over a decade, he has been helping radio stations and various other businesses creatively and effectively market themselves. His award-winning productions have been heard on more than 2,000 radio stations worldwide and recent clients include McDonald’s, Word Records, Moody Press, and the country’s most-listened to Christian non-profit radio station, KSBJ/Houston. Tim has written for CCM Magazine and The Huntsville Times.

From the Back Cover

How do we market Jesus?

We sport "Jesus Saves" bumper stickers on our cars and "WWJD" bracelets on ourselves. We post Bible verses on our Facebook profiles and Tweet profound quotes from Christian thought leaders. But when it comes to sharing our faith verbally, we become tongue-tied. What would life look like if we stopped mass-marketing Jesus and started marketing our faith by sharing relationally, from person to person? Using examples from our consumer culture, author Tim Sinclair shows Christians that sharing Jesus has nothing to do with our trinkets or our Tweets. It has everything to do with being personally branded by Christ. With being forever changed by Jesus. With being permanently marked by our Savior. Witty but true, Branded offers motivation and inspiration to put our God above our gadgets and share our faith in ways that are honest, authentic, and--most importantly--effective.

Edition details

• Publisher: Kregel Publications
• Publication date: 2011
• Language: English
• ISBN 10: 0825438942
• ISBN 13: 9780825438943
• Binding: Paperback
• Number of pages: 144