The Myth of Santa Fe: Creating a Modern Regional Tradition - Hardcover

Wilson, Chris

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9780826317452: The Myth of Santa Fe: Creating a Modern Regional Tradition

Hardcover

ISBN 10: 0826317456 ISBN 13: 9780826317452

Publisher: Univ of New Mexico Pr, 1997

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A wave of publicity during the 1980s projected Santa Fe to the world as an exotic tourist destination - America's own Tahiti in the desert. The Myth of Santa Fe goes behind the romantic adobe facades and mass marketing stereotypes to tell the fascinating but little known story of how the city's alluring image was quite consciously created early in this century, primarily by Anglo-American newcomers. By investigating the city's trademark architectural style, public ceremonies, the historic preservation movement, and cultural traditions, Wilson unravels the complex interactions of ethnic identity and tourist image-making. Santa Fe's is a distinctly modern success storythe story of a community that transformed itself from a declining provincial capital of 5,000 in 1912 into an internationally recognized tourist destination. But it is also a cautionary tale about the commodification of Native American and Hispanic cultures, and the social displacement and ethnic animosities that can accompany a tourist boom.

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From the Back Cover:

A wave of publicity during the 1980's projected Santa Fe to the world as an exotic tourist destination- America's own Tahiti in the desert. The Myth of Santa Fe goes behind the romantic adobe facades and mass marketing stereotypes to tell the fascinating but little known story of how the city's alluring image was quite consciously created early in the century, primarily by Anglo-American newcomers.

From the Inside Flap:

Debunks the great tourist myth, and explains how the Santa Fe architectural and design style, so popular with millions of visitors today, was consciously created by Anglos in the early 20th century.

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