Synopsis
The authors begin by offering a concise account of the changing nature of tourism and its impacts, and then proceed to explain aspects of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include: organization and development objectives; aspects of supply and demand; marketing; customer care; and monitoring and evaluation.
Individual planners, marketers and decision-makers in both the public and private sectors will find the book straight-forward, addressing key issues in tourism destination development. It is also a valuable text for students of tourism planning and marketing.
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About the Author
Jackie Clarke is a Senior Lecturer in Marketing and Tourism at Oxford Brookes University.
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The Tourism Development Handbook: A Practical Approach to Planning and Marketing
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780826453372. Seller Inventory # 8678629
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