Marketing: A Case Study Approach - Softcover

9780826454065: Marketing: A Case Study Approach

Softcover

ISBN 10: 0826454062 ISBN 13: 9780826454065

Publisher: Thomson Learning

Widely-used textbook, now in its third edition. New sections cover exporting and international business as well as e-commerce. Provides a unique resource: numerous short case studies, marketing principles applied to diverse contexts (including private, public and not-for profit sectors), and concisely expressed concepts.

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1. What is Marketing 2. The Marketing Context 3. Customers and competitors 4. Buyer behaviour 5. Marketing research 6. Marketing strategy 7. Products: characteristics and strategies 8. Pricing: influences, strategies and methods 9. Promotions I: marketing communications 10. Promotions II: impersonal marketing communications 11. Place: marketing channels 12. Marketing decisions and planning

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Publisher: Thomson Learning
Language: English
ISBN 10: 0826454062
ISBN 13: 9780826454065
Binding: Paperback
Edition number: 2

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Marketing: A Case Study Approach

Stokes, D.R.

Published by Cengage Learning EMEA, 2000

ISBN 10: 0826454062 ISBN 13: 9780826454065

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Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom

Seller rating 5 out of 5 stars

Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # rev1657243430

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