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Synopsis
Distribution is regarded as one of the most critical managerial decisions, which can actually determine the competitiveness and profitability of organizations. As the first book to cover this key tourism subject, Tourism Distribution Channels brings together a range of contemporary case-study material, providing the underlying theory as well as practical aspects from a range of sectors and regions around the world. The material is considered from multiple theoretical perspectives, including: industry network theory, relationship marketing, industry structure, value chain approaches and systems theory.
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About the Author
Dimitrios Buhalis is a senior lecturer in Tourism at the University of Surrey. He was formerly at the University of Westminster. Eric Laws is Visiting Professor at Queensland University.
Review
Part 1: Tourism Distribution: Theory, Practice and Issues. Part 2: Tourism Distribution Structures. Part 3. Destination and Regional Approaches to Tourism. Part 4. Transformation and Trends in the Tourism Industry: Implications for Distribution Channels. Index.
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Tourism Distribution Channels
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Tourism Distribution Channels : Practices, Issues and Transformations
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Tourism Distribution Channels Practices, Issues and Transformations
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Tourism Distribution Channels : Practices, Issues and Transformations
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Tourism Distribution Channels : Practices, Issues and Transformations
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Tourism Distribution Channels
Published by
Bloomsbury Publishing PLC, 2001
ISBN 10: 0826454704
ISBN 13: 9780826454706
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Tourism Distribution Channels (Paperback)
Published by
Bloomsbury Publishing PLC, London, 2002
ISBN 10: 0826454704
ISBN 13: 9780826454706
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First Edition
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Paperback. Condition: new. Paperback. This title looks at all the issues involves in the distribution of the tourism product. It provides an international perspective, with contributors from Europe, North America and Australasia. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory. This title looks at all the issues involves in the distribution of the tourism product. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780826454706
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