Synopsis
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced
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About the Author
Lia Litosseliti is Associate Professor in Linguistics at City, University of London, UK, and Senior Fellow of the Higher Education Academy, UK. Her research interests are in the areas of gender and language, discourse analysis and research methodologies.
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Using Focus Groups in Research (Continuum Research Methods)
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Using Focus Groups in Research
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Softcover. Condition: Fair. Unterschrift / Widmung ohne Bezug; Leichte Rillen / Abschürfungen / Risse / Knicke. "Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET. Seller Inventory # a150d68e-99d8-4b71-bdac-4cfa824960a5
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Using Focus Groups in Research
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Paperback. Condition: New. Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced. Seller Inventory # LU-9780826464729
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