A practical guide to the scope and function of printing estimating, this book shows how to estimate, cost, and price today s printing technology for both digital and traditional graphic methods. Professional print buyers will gain insight into print order processing, buyouts, customer-supplied job components, and print buyer issues. Develop a system with Printing Estimating 4E for improved cost controls, financially realistic production techniques and enhanced company profitability throughout the industry.
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Philip Ruggles is a professor at California Polytechnic State University in San Luis Obispo.
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